NEXTCONF

The agency model is crumbling – what comes next? – In conversation with Matthias Schrader

Marketing is fast transforming from a "business function" into an "experience," driven by data and inter-departmental collaboration.

We kick off the NEXT–Show, season 4, with NEXT founder & Accenture Song Lead (Austria, Switzerland, Germany) Matthias Schrader. Matthias shares his view on the future of the agency model regarding the changing marketing and technology landscape. We discuss the increasing complexity caused by the explosion of channels simultaneously to the implosion of touchpoints to reach end customers.

Tune in and learn more about the fundamental changes in marketing and how this will impact agency models and your business in the future.

Thanks to our partners Accenture Song & FAKTOR 3.

26:58 minutes