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Customer behavior is changing rapidly – In conversation with Natalie Nahai
Preferences of customers and employees are more and more often built on identifying not only with products or services but the values at the heart of a business they can identify with. How do companies approach that image?
Natalie Nahai, an international speaker, author and consultant, shares her thoughts on changing customer behavior and the impact of ethics, the intersection of persuasive tech and psychology in businesses.
We talk about how and why customers prefer sustainable businesses that have certain core values over just profit-driven brands and how companies can approach to adapt these values. When focusing on cultivating trusty relationships beyond profit, companies would achieve long term success. In her book “Business Unusual”, which we thematize, Natalie also shares how to actually express a trustable company image, for example through branded content.
Tune in, understand the shift in employee and customer priorities and learn how brands can profit long-term when adapting to these changes.
About Natalie Nahai:
Nathalie Nahai is a favored speaker, consultant and facilitator who draws upon a rich background in human behavior, web design and the arts, to offer a unique vantage point from which to examine the complex challenges we face today. Having studied psychology and worked as a web designer early in her career, her frustration at the lack of a comprehensive framework through which to understand online behavior, led her to write what has since become an international best-seller: Webs Of Influence: The Psychology of Online Persuasion.
33:21 minutes