NEXTCONF

How to be creative with Nick Law

In our conversation, Nick elaborated on why his title includes “Creative Tech” and told us that he firmly believes #technology, especially when things are evolving so quickly, needs to be complemented with imagination.

He also believes that clients are asking the same questions as agencies:

💡What is #creativity?
💡What is it that will reach people?
💡How do we reach people in a way that moves us forward?

In this episode of NEXT-SHOW, we learn more about Nick’s journey, starting as a designer in London, moving into advertising (much to the amazement of his designer friends and colleagues) before making his way into his current position as Global Lead for Design & Creative Tech. We also talked about imagination and what clients currently look for when they get in touch with Accenture Song.
-------------------

Follow us to get updates about our digital show, future events and relevant strategic topics from global brands!
Instagram: https://www.instagram.com/nextconf/
Twitter: https://twitter.com/nextconf
Facebook: https://www.facebook.com/nextconf
LinkedIn: https://www.linkedin.com/company/next...
NEXT-Newsletter: https://nextconf.eu/join-the-crowd/

For NEXT Insights and deep-dive content about tomorrow's #trends and the future of marketing, take a look at our blog: https://nextconf.eu/blog/

Thanks to our partner Accenture Song!
https://www.accenture.com/de-de/about

32:07 minutes