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May 30, 2011
Towards a Better Understanding of Marketing Performance Across Multiple Channels – Accounting for Customer Journey and Customer Quality
Florian Heinemann, Rocket Internet
Channels
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Commerce
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Conversion
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Customer Journey
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Customer Quality
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Florian Heinemann
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Marketing
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NEXT
|
NEXT11
|
Purchase
|
Rocket Internet
|
Tracking
|
Zalando
Towards a Better Understanding of Marketing Performance Across Multiple Channels – Accounting for Customer Journey and Customer Quality
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