Towards a Better Understanding of Marketing Performance Across Multiple Channels – Accounting for Customer Journey and Customer Quality

Florian Heinemann, Rocket Internet

Channels  |  Commerce  |  Conversion  |  Customer Journey  |  Customer Quality  |  Florian Heinemann  |  Marketing  |  NEXT  |  NEXT11  |  Purchase  |  Rocket Internet  |  Tracking  |  Zalando

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