The NEXT Conference in it's inimitable setting of the Hamburg Reeperbahn Festival addresses the key trends in technology, marketing, design and product development, while endeavouring to explore their impact on human behaviour.

In an inspirational way, NEXT asks the question: What will move consumers in the near future? The Conference prepares companies for the challenges and opportunities of developing digitalisation -  and helps them to stay fit for the future. This makes NEXT an indispensable event that regularly attracts around 1,000 decision makers with a digital agenda. These include Marketing and Product leaders, digital economy executives and innovative corporations. 

NEXT is an integral part of the Reeperbahn Festival, that draws over 50,000 participants. Delegates of NEXT gain free priority access to more than 600 concerts, events and specialised activities.