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NEXT11
NEXT11 | Towards a Better Understanding of Marketing Performance Across Multiple Channels – Accounting for Customer Journey and Customer Quality
NEXT11
NEXT11 | Towards a Better Understanding of Marketing Performance Across Multiple Channels – Accounting for Customer Journey and Customer Quality
31,686 views
May 30, 2011
Channels
,
Commerce
,
Conversion
,
Customer Journey
,
Customer Quality
,
Florian Heinemann
,
Marketing
,
NEXT
,
NEXT11
,
Purchase
,
Rocket Internet
,
Tracking
,
Zalando
Florian Heinemann, Rocket Internet
NEXT11 | Towards a Better Understanding of Marketing Performance Across Multiple Channels – Accounting for Customer Journey and Customer Quality
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