NEXT17 | Mark Curtis & Thomas Müller – A Brief History of Conversation (…and What Brands can Learn from It)

In this session Mark Curtis, Fjord’s Chief Client Officer and Thomas Müller, Fjord’s Head of Design + Innovation in Europe, will examine the critical role of conversation in a world where the choice of media channels and formats is increasing, while the truly available attention window continues to decrease. Brands need to increasingly look to AI in order to master the art and science of the conversation with personality, tone and true relevance at scale.

Key Takeaways:
+ The importance of mastering conversation for brands
+ The implications for conversation in a world of AI + digitisation of everything