Viveca Chan – Reshaping Marketing – Digital Innovation from China

Just 40 years ago, China had no brands and no market economy. Fast forward to 2019, China is the biggest e-commerce market in the world, three times the number of internet users than the US, and by far the largest and most sophisticated users of mobile payments.

Known for being copycats, China’s tech industry is now being copied. Chinese internet giants (Baidu, Alibaba, Tencent) and its super apps have transformed consumer lifestyle and business models. Some of these smart applications have been copied by major global players.