What's NEXT Episode 9 - Mark Adams: The secret of 21st Century's most successful brands

Mark Adams believes that by watching the networks you can spot the tsunamis of cultural change coming your way and adapt before they hit. In the ninth episode of What’s NEXT, he explored how a brand’s values allow it to spread rapidly through networks of passion and interest, and to keep growing as a result.

Mark Adams is the Chief Innovation Officer at VICE. Before that, Mark was the co-founder of The Audience, which raised $40 million in funding to become a digital creative agency for the world’s most iconic celebrities.