What's NEXT Episode 10 - Efosa Ojomo: Understanding Market-Creating Innovations and the Job to Be Done

July 10, 2020
In the final episode of What’s NEXT's first season, Efosa Ojomo explored how a framework for exploring innovation can help you make the right choices to grow your business.

Efosa Ojomo leads the Global Prosperity research group at the Clayton Christensen Institute for Disruptive Innovation, a think tank based in Boston and Silicon Valley. In January 2019, Ojomo and late Harvard Business School professor Clayton Christensen published The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty.

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