What marketers can learn from China? – In conversation with Ashley Dudarenok

China has the world’s largest eCommerce market, the highest digital marketing spend, the most influencers, the most-used short video apps and mobile payment tools—and Chinese users love European brands and products. For the next episode, we spoke to Ashley Galina Dudarenok, China Marketing Expert and founder of ChoZan & Alarice. She also runs the Ashley Talks YouTube channel - the world’s largest vlog about the Chinese market, its consumers and social media.

Ashley explains how Chinese e-commerce giants will change commerce worldwide: What is happening in the Chinese digital world right now, and what impact could this have for all of us.