Smart Technology an it's challenges – In conversation with Alexandra Deschamps-Sonsino

August 15, 2022
Smart Technology an it's challenges – In conversation with Alexandra Deschamps-Sonsino

The increasing presence of smart technology connected to the Internet Of Things (IOT) brings with it many changes and challenges. While the user’s demand for high tech smart devices, especially for those not originally screen based, is growing, the awareness of data privacy is also increasing. People are a lot more technology savvy than one might think and the question of “what is happening to my data?” is being given increased focus.

This episode of the NEXT-SHOW highlights the consumer ambivalence and the growing appetite for smart home technology on the one side and the increase of data privacy awareness on the other side.
We will look at the origins of selling people things that make them more efficient and the difference between the original purpose of many smart devices versus what they are actually being used for.

Watch the episode to get fascinating insights into the perspectives of consumers and producers towards smart technology.

About Alexandra Deschamps-Sonsino:

Here are some reading highlights on smart technology:
* Smart cities are the future — but they need smart approaches to data, too
* It’s time to smarten the home – slowly.
* Amazon and Apple are fighting for the smart home
Learn more on our website

Follow us to get updates about our digital show, future events and relevant strategic topics from global brands!

For NEXT Insights and deep-dive content about tomorrow's trends and the future of marketing, take a look at our blog:

Thanks to our partners Accenture Song and Faktor3! &

Rate this video

1 star 2 star 3 star 4 star 5 star