NEXT22

Ana Andjelic: How Brands are Experimenting with Web3

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October 11, 2022
#Web3 is set up as a “winners-share-all” model, where products, services, markets, and exchanges are built together, governed together, and benefit together. Brands are increasingly dipping their toes into this world to learn how to connect with customers and create value via non-fungible tokens (NFTs), distributed ownership platforms, and blockchain. There are three approaches for doing so — virtual products, hybrid products, and distributed ownership. Ana explores the benefits and pitfalls of each of them.

In addition to this talk, there is also an article on our blog: https://nextconf.eu/2022/09/liveblog-ana-andjelic-on-how-brands-are-experimenting-with-web3/


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